Whoever thinks that non-profits don’t have to try hard to get people’s attention is wrong. Yes, a non-profit fights for noble causes, and yes, people shouldn’t need persuasion to help others. However, the world isn’t that simple
People have this unique feature that they are most attracted to opportunities that will benefit them. That’s why they must check out that ad with discounted products or buy that shampoo that made Instagram influencer’s hair shiny.
The truth is that no matter how amazing your organization is, you’ll have to write a great marketing copy if you want to get people to notice you. Aside from being a part of a meaningful cause, you have to take on another role – the role of a marketer.
So, are you ready to start spreading the word about your non-profit? Then, here are some useful tips on how to write an effective marketing copy that will put the spotlight on your organization.
Define the Copy’s Goal
Content has the purpose of informing the readers or educate them about a certain topic. Marketing copy, on the other hand, is much more than that.
Marketers use a copy to lead the readers to take a certain action. A good marketing copy has to have a specific goal. That’s why you first need to establish what that goal is.
Do you want to get more attendees on your upcoming charity event? Or, do you want to get new volunteers at your non-profit? Define why you are writing the copy.
Set the goal according to what you want your copy to achieve and then direct your writing towards accomplishing that goal.
Write As Your Audience Speaks
People respond best to a copy they can relate to. Using language that is familiar to your target audience will make them feel like you are one of them.
However, to use this technique, you have to know who your target audience is. Are you looking for donors, volunteers, or who is the “ideal” audience you want to reach?
What can help you with your research on your target audience is to create a target persona.
Target persona embodies the characteristics of the majority of your target audience. For example, if you want volunteers, your target persona can be a college student, part-time job, single, friendly, spends time on Instagram, etc.
Target the Audience’s Emotions
Appealing to people’s emotions will ensure that they don’t just glance at your copy and go on. They will be affected by what you have shared and will, therefore, be more inspired to act.
Psychologists identify six basic emotions: happiness, sadness, surprise, anger, fear, and disgust.
To make your copy powerful enough to connect with the reader on an emotional level, you should decide which emotion you want to target. You can inspire happiness through your copy or evoke sadness.
Getting through people is your best bet to wake up their desire to be a part of your organization.
You must have stories that are worth spreading. Share those stories with your audience, and you’ll draw them into your copy.
Storytelling is an incredibly compelling form of writing. It helps people to connect to the organization that is telling the story.
Jeffrey Harrison, a marketing copywriter and contributor writer at SupremeDissertations and GrabMyEssay, shared useful advice on the subject, “The best stories are the ones who are truthful and relatable. Not only will they help you create effective marketing copy, but some stories simply deserve to be shared.”
Talk about the Benefits
Be clear and open about the reasons why the audience should act on your request. People are more confident in making decisions when they know the benefits that would come from it.
The user-centric copy performs best. Instead of focusing on your organization’s feature, shift that focus on positive results.
The benefits can be the feeling of fulfillment, meeting new people, helping those in need, and so on. Showcase what the contributors can gain from joining your cause, and you’ll instantly get their attention.
Add a Powerful Call-to-Action
As the name suggests, the point of a call-to-action is to encourage people to do what your copy invites them to do. A strong CTA can do wonders.
If you want your CTA to be impactful, it needs to be clear, direct, and provide all the necessary information. Place it at the end of your copy. This will remind the readers what their next step should be.
Proofread and Edit
You’ll be surprised how your copy sounds different when you read it the second time. That’s why editing and proofreading are so important. They give you a chance to perfect all those spelling mistakes and confusing sentences that you didn’t notice the first time.
Once you finished writing, step away from the copy for at least an hour or two. It would be best if you can let it rest till the next day. Allow yourself to forget what you have written so that you can look at the content more objectively.
Minimize the risk of spelling and grammar errors by using online writing services like TrustMyPaper, TopEssayWriting, or BestEssaysEducation.com. Getting help with your editing will not only make your copy error-free, but the editing experts can also help you make your copy more comprehensible.
Combine the purpose of your noble cause and these marketing tips, and you’ll have yourself a winning combo for a successful copy. Remember that strategically promoting your non-profit is the path towards raising awareness and achieving your goals. Great marketing copy can let your audience see why your organization deserves their time and attention and encourage them to become a member of your non-profit.
Diana Nadim Adjadj is a freelance writer, marketing copywriter, and editor who has a Master’s degree in Psychology. She combines her passion for writing with her interest in research to creates thought-provoking content in various fields. Besides working as a contributor writer for Subjecto and ClassyEssay, Diana also runs her own blog. What inspires her the most in her writing is attending conferences and keeping track of innovative marketing methods.